Users will soon have a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread rollout. This shift coincides with a rise in AI content, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, including computer-generated images to science explainers, and we want to provide users the option to see more or less of that, according to their own likes,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 m videos are submitted to the platform every day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” option in the platform and choosing “AI-generated content”. Other topics that currently be adjusted under the setting encompass current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate creators to tag lifelike AI-generated content, and it prohibits dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will now attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This step is aimed to deter users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for professionals and groups to create informative material about responsible artificial intelligence. This initiative will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has defended its content review process, amid debate over plans to lay off a large number of safety staff in the UK. It is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content prior to it gets reviewed by staff. TikTok announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
